Real Estate: Create your own Niche
Niche search engines, niche affiliate marketing, being your own real estate agent
It is one thing to be just a realtor; another to be a specialized real
estate agent. In short, a realtor is someone who has found his niche in
the market. Other than being a realtor, one is also a person with a particular
passion, faith and a lifestyle. Often sharing a particular passion with
a client can help you service him or her better and at a more personal
level. Such a satisfied client will refer you to others with similar passions,
thereby increasing your clientele and revenue at the same time. Hence,
you find your niche in the market based on your own passion or lifestyle.
A lot of realtors are now specializing in niche areas. Some may help busy
professionals find their dream home. Such clients will refer him to other
busy professionals. There is an entire market of customers looking for
a particular segment and this can be fulfilled only when the service offered
is more personal. Often it is based on what you on a personal level enjoy
to do. Suppose you like to garden. A family would like a property with
space for an elaborate garden. Understanding their requirements, you would
look for space that suits their requests based on your experience. Soon
you might become a realtor who specializes in property with gardens and
this will only add to your credibility. Often dabbling in a focused area
often makes you an expert and hence clients would know whom to meet for
their certain requirements. In short, other than the regular realtor businesses,
finding a niche can give an impetus to your real estate career along with
higher revenues.
There are various avenues to specialize �
-Type of Client (dog owners, train collectors, seniors, families with
young children, busy professionals, retirees).
-Type of Property (condos, commercial, town homes etc.).
-Specific Geographical Area (most Realtors work within a defined range,
but you can narrow this down if practicable).
-Purpose of Property (rental investment, resale investment).
-Properties in Financial Distress (foreclosures, short sales, REOs).
There�s a lot to do with a niche market. It opens up great marketing opportunities
in a particular demographic area and helps you to establish yourself as
an expert in catering to a specific focus of your choice. Finding your
niche not only gives a solid foundation to your business but also gives
you a personal satisfaction as it�s something you enjoy on a personal
level as well.
